{"id":453,"date":"2019-02-12T12:20:31","date_gmt":"2019-02-12T11:20:31","guid":{"rendered":"https:\/\/www.investguru.cz\/cs\/?p=453"},"modified":"2019-02-21T11:42:59","modified_gmt":"2019-02-21T10:42:59","slug":"emoce-v-investovani","status":"publish","type":"post","link":"https:\/\/www.investguru.cz\/cs\/emoce-v-investovani\/","title":{"rendered":"2 kritick\u00e9 emoce v investov\u00e1n\u00ed a jak je zvl\u00e1dnout"},"content":{"rendered":"

Emoce k \u010dlov\u011bku pat\u0159\u00ed a jsou jeho sou\u010d\u00e1st\u00ed. Nen\u00ed je mo\u017en\u00e9 vypnout ani u investov\u00e1n\u00ed. D\u00e1 se na n\u011b ale p\u0159ipravit.<\/p>\n

P\u0159i investov\u00e1n\u00ed jsou samoz\u0159ejm\u011b emoce sp\u00ed\u0161 na \u0161kodu. Kdy\u017e se \u010dlov\u011bk rozhoduje podle toho jak se c\u00edt\u00ed, nebo jak se zrovna vyspal, m\u016f\u017ee snadno p\u0159ij\u00edt o p\u011bkn\u00fd bal\u00edk pen\u011bz.<\/p>\n

Marketing, reklamy, prodejci i bank\u00e9\u0159i naopak emoce vyu\u017e\u00edvaj\u00ed hlavn\u011b ve sv\u016fj prosp\u011bch.<\/p>\n

Ten, kdo dok\u00e1\u017ee sv\u00e9 emoce ovl\u00e1dat nebo zvl\u00e1dat, m\u00e1 velkou \u0161anci na to, \u017ee dojde ke sv\u00e9mu finan\u010dn\u00edmu c\u00edli – t\u0159eba finan\u010dn\u00ed nez\u00e1vislosti.<\/p>\n

Poj\u010fme se tedy pod\u00edvat na to, jak se nest\u00e1t ob\u011bt\u00ed sv\u00fdch emoc\u00ed. Za\u010dneme u t\u011bch emoc\u00ed.<\/p>\n

Chamtivost<\/h2>\n

\"\"O chamtivosti se moc nemluv\u00ed, proto\u017ee to nen\u00ed n\u011bco, \u010d\u00edm by se \u010dlov\u011bk chlubil. T\u00edm v\u011bt\u0161\u00ed ale m\u00e1 vliv na rozhodov\u00e1n\u00ed lid\u00ed.<\/p>\n

Chamtivost zp\u016fsobuje, \u017ee si lid\u00e9 kupuj\u00ed nesmysln\u00e9 produkty, proto\u017ee si mysl\u00ed kolik des\u00edtek procent vyd\u011blaj\u00ed. U chamtivosti plat\u00ed, \u017ee \u010d\u00edm v\u011bt\u0161\u00ed \u010d\u00edslo, t\u00edm lep\u0161\u00ed.<\/p>\n

Fond m\u00e1 nadpr\u016fm\u011brn\u00e9 v\u00fdnosy. Akci spole\u010dnosti let\u00ed raketov\u011b vzh\u016fru.<\/p>\n

Chamtivost nav\u00edc stoup\u00e1 t\u00edm, jak stoupaj\u00ed trhy. \u201eNeuj\u00ed\u017ed\u00ed mi vlak? V\u0161ichni u\u017e vyd\u011bl\u00e1vaj\u00ed a j\u00e1 jen \u010dek\u00e1m.\u201c<\/em><\/p>\n

Vzpom\u00edn\u00e1te si jak v listopadu 2017 v\u0161ichni kupovali Bitcoin? Tenkr\u00e1t st\u00e1l jeden Bitcoin 20 000 dolar\u016f a dnes ho koup\u00edte za 3 500 dolar\u016f. A to se net\u00fdk\u00e1 jen Bitcoinu. V roce 2011 to bylo zlato, ve 2007 akcie, n\u011bkdy jindy to budou nemovitosti. V\u017edy se budou vyskytovat n\u011bjak\u00e9 \u00fa\u017easn\u00e9 p\u0159\u00edle\u017eitosti.<\/p>\n

Strach<\/h2>\n

\"\"Strach, \u017ee \u010dlov\u011bk p\u0159ijde o pen\u00edze je p\u0159irozen\u00fd. Jestli n\u011bkdo \u0159\u00edk\u00e1, \u017ee ho nem\u00e1, tak jednodu\u0161e l\u017ee.<\/p>\n

Strach lidem br\u00e1n\u00ed v tom se do investic v\u016fbec pustit. Ze strachu rad\u011bji neinvestuj\u00ed nebo investuj\u00ed do \u201ebezpe\u010dn\u00fdch\u201c a \u201ezaji\u0161t\u011bn\u00fdch\u201c n\u00e1stroj\u016f.<\/p>\n

A kdy\u017e se \u010dlov\u011bk do investic pust\u00ed, tak se strach projevuje\u00a0hlavn\u011b v moment\u011b, kdy trhy za\u017e\u00edvaj\u00ed pokles. \u010c\u00edm v\u011bt\u0161\u00ed pokles, t\u00edm v\u011bt\u0161\u00ed strach. Kv\u016fli strachu \u010dlov\u011bk uzav\u0159e pozice a realizuje ztr\u00e1tu. V\u011bt\u0161inou v tu nejhor\u0161\u00ed mo\u017enou chv\u00edli.<\/p>\n

Emo\u010dn\u00ed index<\/h2>\n

Medi\u00e1ln\u00ed skupina CNN vytvo\u0159ila index strachu a chamtivosti<\/a>.<\/p>\n

\u0158\u00edk\u00e1 zhruba, jak\u00e1 je na finan\u010dn\u00edch trz\u00edch n\u00e1lada. Jestli panuj\u00ed obavy a sp\u00ed\u0161e se prod\u00e1v\u00e1. Nebo jsou investo\u0159i optimisti\u010dt\u00ed a nakupuje se.<\/p>\n

Pro v\u00fdpo\u010det tohoto indexu se pou\u017e\u00edv\u00e1 7 indik\u00e1tor\u016f. Zohled\u0148uje cenu akci\u00ed, dluhopisy, opce, index volatility (kol\u00eds\u00e1n\u00ed) a dal\u0161\u00ed.\u00a0 Ka\u017ed\u00fd ze 7 parametr\u016f se hodnot\u00ed \u0161k\u00e1le od 1 do 100. A na z\u00e1klad\u011b toho vyjde v\u00fdsledn\u00fd index.<\/p>\n

 <\/p>\n

\"\"
Index Strachu a Chamtivosti (CNN<\/a>)<\/figcaption><\/figure>\n

Je dobr\u00e9 tento index sledovat?<\/h3>\n

Z indexu samoz\u0159ejm\u011b pozn\u00e1te, jak\u00e1 je moment\u00e1ln\u011b na trhu n\u00e1lada. Kdy\u017e panuje chamtivost, hodn\u011b investor\u016f nakupuje a cena akci\u00ed roste. Naopak v dob\u011b, kdy panuje strach hlavn\u011b nezku\u0161en\u00ed investo\u0159i prod\u00e1vaj\u00ed. D\u00edky tomu se sni\u017euje popt\u00e1vka po akci\u00edch a t\u00edm p\u00e1dem pad\u00e1 dol\u016f i cena.<\/p>\n

Podle n\u00e1s je to sp\u00ed\u0161e takov\u00e1 medi\u00e1ln\u00ed h\u0159\u00ed\u010dka. Pro kr\u00e1tkodob\u00e9 rozhodov\u00e1n\u00ed m\u016f\u017ee m\u00edt index strachu a chamtivosti n\u011bjak\u00fd vliv na rozhodov\u00e1n\u00ed, ale z dlouhodob\u00e9ho pohledu nep\u0159in\u00e1\u0161\u00ed \u017e\u00e1dnou hodnotu.<\/p>\n

Kdo ovliv\u0148uje emoce<\/h2>\n

\"\"V prvn\u00ed \u0159ad\u011b jsou to m\u00e9dia<\/strong>. Noviny, televize i magaz\u00edny emocemi \u017eij\u00ed. \u010c\u00edm v\u00edc \u010dlov\u011bk vyd\u011blal, t\u00edm lep\u0161\u00ed titulek. A co teprve kdy\u017e \u201ena burze te\u010de krev\u201c.<\/p>\n

Pak jsou tu na\u0161i kamar\u00e1di<\/strong>, kte\u0159\u00ed se r\u00e1di pod\u011bl\u00ed o p\u0159\u00edle\u017eitost, na kter\u00e9 u\u017e vyd\u011blali. V tom lep\u0161\u00edm p\u0159\u00edpad\u011b ze sv\u00e9 rady nemaj\u00ed \u017e\u00e1dnou provizi. Tak\u00e9 se r\u00e1di sv\u011b\u0159\u00ed se svou panikou, kdy\u017e se trhy nevyv\u00edj\u00ed podle jejich p\u0159edstav.<\/p>\n

Soci\u00e1ln\u00ed s\u00edt\u011b<\/strong> nem\u00e1 cenu moc zmi\u0148ovat. V podstat\u011b ka\u017ed\u00fd m\u00e1 n\u00e1zor na to, do \u010deho investovat, a neboj\u00ed se o n\u011bj pod\u011blit. Soci\u00e1ln\u00ed s\u00edt\u011b m\u011bli velk\u00fd vliv na posledn\u00ed velk\u00e9 investi\u010dn\u00ed bublin\u011b<\/a> – Bitcoinu.<\/p>\n

V neposledn\u00ed \u0159ad\u011b emoce \u017eiv\u00ed prodejci produkt\u016f<\/strong>. Ti maj\u00ed provize za prodej a prodej se d\u00e1 ovlivnit chamtivost\u00ed. Proto \u010dasto vid\u00edme stoupaj\u00edc\u00ed graf nebo tu\u010dn\u00e9 procento.<\/p>\n

Jak vybudit sv\u00e9 emoce<\/h2>\n

\"\"Chcete si vyzkou\u0161et sv\u00e9 emoce? Za\u010dn\u011bte spekulovat a ka\u017ed\u00fd den riskovat tis\u00edce nebo des\u00edtky tis\u00edc.<\/p>\n

Re\u00e1ln\u00e9 pen\u00edze. Nikoliv n\u011bjak\u00fd \u201edemo \u00fa\u010det\u201c.<\/p>\n

Na demo \u00fa\u010dtech neinvestujeme podle emoc\u00ed, ale racion\u00e1ln\u011b. Jakmile ale na sc\u00e9nu vstoup\u00ed re\u00e1ln\u00e9 pen\u00edze, tak ve\u0161ker\u00e9 racio miz\u00ed pry\u010d.<\/p>\n

Ka\u017ed\u00e1 otev\u0159en\u00e1 pozice (nakoupen\u00e1 investice) \u0161kr\u00e1be prst\u00ed\u010dkem o pozornost. Sledov\u00e1n\u00ed v\u00fdvoje graf\u016f je ide\u00e1ln\u00ed po minut\u00e1ch, proto\u017ee co kdyby…<\/p>\n

Nav\u00edc se velmi \u010dasto stane, \u017ee \u010dlov\u011bk n\u011bkolikr\u00e1t za sebou prod\u011bl\u00e1. Mus\u00ed nad t\u00edm m\u00e1vnout rukou a pokra\u010dovat. Tohle v\u011bt\u0161ina neustoj\u00ed.<\/p>\n

Samoz\u0159ejm\u011b existuje p\u00e1r vybran\u00fdch jedinc\u016f, kte\u0159\u00ed sv\u00e9 emoce dok\u00e1\u017eou zvl\u00e1dnout. Ale pak je pro n\u011b investov\u00e1n\u00ed jedin\u00fd zp\u016fsob ob\u017eivy.\u00a0Jsou to profesion\u00e1ln\u00ed trade\u0159i.<\/p>\n

3 tipy, jak sv\u00e9 emoce zvl\u00e1dnout<\/h2>\n

\"\"To nejd\u016fle\u017eit\u011bj\u0161\u00ed je o emoc\u00edch v\u011bd\u011bt. Po\u010d\u00edtat s nimi. Proto\u017ee p\u0159ijdou.<\/p>\n

1. Poznejte a ov\u011b\u0159te si sv\u016fj investi\u010dn\u00ed profil<\/h3>\n

Z\u00e1kladem je v\u011bd\u011bt, jak jak\u00fd m\u00e1m postoj k riziku a investic\u00edm.<\/p>\n

Jak budu zvl\u00e1dat to, \u017ee trhy budou klesat, hodnota portfolia se bude sni\u017eovat a budu ve ztr\u00e1t\u011b?<\/p>\n

Jak budu reagovat na p\u0159\u00edle\u017eitost, kter\u00e1 vyrostla za posledn\u00ed rok o 30 %?<\/p>\n

To jsou ot\u00e1zky, na kter\u00e9 je t\u0159eba hledat odpov\u011b\u010f. T\u0159eba v na\u0161em simul\u00e1toru investov\u00e1n\u00ed eNestEgg.<\/p>\n

2. M\u011bjte investi\u010dn\u00ed pl\u00e1n<\/h3>\n

Zku\u0161en\u00fd investor v\u00ed, \u017ee emoce p\u0159ijdou a m\u00e1 vymy\u0161leno a naps\u00e1no, co v takov\u00e9m p\u0159\u00edpad\u011b bude d\u011blat.<\/p>\n

Jak se zachov\u00e1 a\u017e p\u0159ijde ztr\u00e1ta. Co bude d\u011blat, kdy\u017e trhy klesnou o 10 %, 20 %, 50 %. Nebo naopak stoupnou. S k\u00fdm se porad\u00ed p\u0159ed velk\u00fdm rozhodnut\u00edm.<\/p>\n

My sv\u00fdm klient\u016fm \u0159\u00edk\u00e1me: Rad\u011bji n\u00e1m dvakr\u00e1t zavolejte, ne\u017e abyste se jednou emo\u010dn\u011b tr\u00e1pili.<\/em><\/p>\n

3. Investujte dlouhodob\u011b<\/h3>\n

Pro d\u00edt\u011b je ka\u017ed\u00e9 \u0161kr\u00e1bnut\u00ed smrteln\u00e1 r\u00e1na, ka\u017ed\u00e9 nevyhov\u011bn\u00ed stra\u0161n\u00e1 k\u0159ivda. Dosp\u011bl\u00fd v\u00ed, \u017ee ani jedno nehraje v celkov\u00e9m \u017eivot\u011b zas tak velkou roli. Stejn\u011b tak je to s investov\u00e1n\u00edm.<\/p>\n

Kdy\u017e chcete m\u00edt na konci roku o X des\u00edtek procent v\u00edc pen\u011bz, tak vrtochy trhu budete pro\u017e\u00edvat siln\u011b.<\/p>\n

Kdy\u017e ale v\u00edte, \u017ee budete investovat je\u0161t\u011b 15 let, tak by v\u00e1s dne\u0161n\u00ed pokles m\u011bl sp\u00ed\u0161 pot\u011b\u0161it, proto\u017ee te\u010f kupujete levn\u011bji. A v\u00edte, \u017ee dne\u0161n\u00ed pokles o 10 – 20 % nen\u00ed pro va\u0161i rentu za 15 let d\u016fle\u017eit\u00fd. To ale neznamen\u00e1, \u017ee na v\u00e1s emoce nebudou p\u016fsobit.<\/p>\n

Dlouhodob\u00fdm investov\u00e1n\u00edm rozhodn\u011b nen\u00ed to, \u017ee \u010dlov\u011bk za 6 m\u011bs\u00edc\u016f p\u0159ijde o polovinu sv\u00e9ho portfolia a pak 6 let \u010dek\u00e1 z \u201edonucen\u00ed\u201c na n\u00e1vrat na p\u016fvodn\u00ed \u010d\u00edsla.<\/p>\n

Detailn\u011b o dlouhodob\u00e9m investov\u00e1n\u00ed mluv\u00edme tady<\/a>.<\/p>\n

Dv\u011b strany jedn\u00e9 mince<\/h2>\n

\"\"Na ka\u017edou zm\u011bnu, na ka\u017ed\u00fd obchod je mo\u017en\u00e9 se pod\u00edvat ze dvou \u00fahl\u016f pohled\u016f.<\/p>\n

    \n
  1. To, co jednomu p\u0159in\u00e1\u0161\u00ed no\u010dn\u00ed m\u016fry, m\u016f\u017ee pro druh\u00e9ho znamenat dobrou zpr\u00e1vu.<\/li>\n
  2. Naopak skv\u011bl\u00e1 zpr\u00e1va pro jednoho, znamen\u00e1 chyt\u00e1n\u00ed se za hlavu na stran\u011b druh\u00e9.<\/li>\n<\/ol>\n

    M\u00e9n\u011b zku\u0161en\u00ed investo\u0159i podl\u00e9haj\u00ed sv\u00fdm emoc\u00edm pom\u011brn\u011b \u010dasto.\u00a0<\/strong><\/p>\n

    Vid\u00ed, \u017ee trhy klesaj\u00ed za\u010d\u00ednaj\u00ed panika\u0159it a maj\u00ed strach, \u017ee o sv\u00e9 pen\u00edze p\u0159ijdou. A tak prodaj\u00ed za n\u00edzk\u00e9 ceny. Naopak, kdy\u017e ceny rostou, tak dlouho v\u00e1haj\u00ed a potom nakupuj\u00ed draze.<\/p>\n

    Zku\u0161en\u011bj\u0161\u00ed investo\u0159i sv\u00e9 emoce maj\u00ed pod kontrolou a chovaj\u00ed se p\u0159esn\u011b naopak. <\/strong><\/p>\n

    V dob\u00e1ch n\u00edzk\u00fdch cen nakupuj\u00ed. Neut\u00edkaj\u00ed a sp\u00ed\u0161e sv\u00e9 portfolio dopl\u0148uj\u00ed. Nap\u0159. v prosinci 2018 tekla krev a na\u0161i klienti investovali. V dob\u00e1ch vysok\u00fdch cen pak realizuj\u00ed zisky.<\/p>\n

    Podtr\u017eeno se\u010dteno<\/h2>\n

    Investo\u0159i nejsou roboti a neum\u00ed sv\u00e9 emoce vypnout. Co bude burza burzou, tak j\u00ed budou ovl\u00e1dat emoce. Chamtivost jedn\u011bch. A strach druh\u00fdch.<\/p>\n

    Mo\u017en\u00e1 jednou za n\u00e1s budou obchodovat roboti, ale stejn\u011b to budou lid\u00e9 s emocemi, kte\u0159\u00ed jim sv\u011b\u0159\u00ed sv\u00e9 pen\u00edze. A uveden\u00e1 pravidla budou platit stejn\u011b.<\/p>\n

    Te\u010f se m\u016f\u017eete pod\u00edvat na 4 d\u00edln\u00fd tr\u00e9nink, jak investovat dlouhodob\u011b a dostat sv\u00e9 emoce pod kontrolu<\/a>\u00a0d\u00edky ov\u011b\u0159en\u00e9mu p\u0159\u00edstupu k investov\u00e1n\u00ed. Klikn\u011bte a z\u00edskejte p\u0159\u00edstup zdarma.<\/a><\/p>\n

    Jak\u00fd maj\u00ed podle v\u00e1s emoce vliv na investov\u00e1n\u00ed?<\/h3>\n","protected":false},"excerpt":{"rendered":"

    Emoce k \u010dlov\u011bku pat\u0159\u00ed a jsou jeho sou\u010d\u00e1st\u00ed. Nen\u00ed je mo\u017en\u00e9 vypnout ani u investov\u00e1n\u00ed. D\u00e1 se na n\u011b ale p\u0159ipravit.<\/p>\n","protected":false},"author":1,"featured_media":497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[13],"yoast_head":"\n2 kritick\u00e9 emoce v investov\u00e1n\u00ed a jak je zvl\u00e1dnout - InvestGuru.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investguru.cz\/cs\/emoce-v-investovani\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2 kritick\u00e9 emoce v investov\u00e1n\u00ed a jak je zvl\u00e1dnout\" \/>\n<meta property=\"og:description\" content=\"Emoce k \u010dlov\u011bku pat\u0159\u00ed a jsou jeho sou\u010d\u00e1st\u00ed. 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