{"id":1715,"date":"2021-02-18T14:32:55","date_gmt":"2021-02-18T13:32:55","guid":{"rendered":"https:\/\/www.investguru.cz\/cs\/?p=1715"},"modified":"2021-02-18T15:55:47","modified_gmt":"2021-02-18T14:55:47","slug":"dva-kohouti-jedno-portfolio","status":"publish","type":"post","link":"https:\/\/www.investguru.cz\/cs\/dva-kohouti-jedno-portfolio\/","title":{"rendered":"Dva kohouti na jednom portfoliu"},"content":{"rendered":"<div class=\"single-featured-video\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/C686VjdS3lQ?rel=0&amp;showinfo=0&amp;autoplay=1&amp;modestbranding=1\" width=\"720\" height=\"405\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" allow=\"autoplay\"><\/iframe><\/div>\n<p>Ob\u010das se potk\u00e1me s n\u011bk\u00fdm, kdo se stane na\u0161\u00edm klientem a z\u00e1rove\u0148 m\u00e1 sv\u00e9ho bank\u00e9\u0159e nebo poradce n\u011bkde jinde.<\/p>\n<p>Postupem \u010dasu zji\u0161\u0165ujeme, \u017ee n\u011bkter\u00e9 v\u011bci \u00fapln\u011b nefunguj\u00ed.<\/p>\n<p>Pro\u010d?<\/p>\n<p>Proto\u017ee na\u0161e filozofie Wealth Protection, ochrany bohatstv\u00ed, je \u00fapln\u011b jin\u00e1, ne\u017e to, co je zvykl\u00fd od sv\u00e9ho bank\u00e9\u0159e.<\/p>\n<h2>Rozd\u00edl mezi prodejem a poradenstv\u00edm<\/h2>\n<p>Od sv\u00e9ho bank\u00e9\u0159e je zvykl\u00fd na to, \u017ee mu prod\u00e1 n\u011bjak\u00fd produkt, \u017ee \u010dasto na n\u011bj jde s t\u00edm, co je popul\u00e1rn\u00ed, a proto klient vlastn\u011b ani nemus\u00ed moc p\u0159em\u00fd\u0161let.<\/p>\n<p>Proto\u017ee si v\u010dera p\u0159e\u010detl v novin\u00e1ch, \u017ee je n\u011bco dobr\u00e9ho.<\/p>\n<p>A kdy\u017e mu to druh\u00fd den bank\u00e9\u0159 nab\u00eddne, tak vlastn\u011b \u0159ekne: <em>\u201eJo jo, j\u00e1 bych do toho \u0161el.\u201d<\/em><\/p>\n<p>My na to jdeme \u00fapln\u011b jinak.<\/p>\n<p>My o v\u011bcech p\u0159em\u00fd\u0161l\u00edme dop\u0159edu. Ne prod\u00e1v\u00e1me nic, co je popul\u00e1rn\u00ed. V\u016fbec neprod\u00e1v\u00e1me \u017e\u00e1dn\u00e9 produkty.<\/p>\n<p>My prod\u00e1v\u00e1me na\u0161i slu\u017ebu, na\u0161i p\u0159idanou hodnotu, a to, \u017ee pom\u00e1h\u00e1me lidem skute\u010dn\u011b vyd\u011bl\u00e1vat.<\/p>\n<p>Oni n\u00e1s za to plat\u00ed nap\u0159\u00edmo. A proto n\u00e1\u0161 vztah m\u016f\u017ee fungovat l\u00e9pe, ne\u017e vztah s bank\u00e9\u0159em nebo poradcem.<\/p>\n<p>Ne\u017e na to klient p\u0159ijde, tak to n\u011bkdy chvilku trv\u00e1.<\/p>\n<h2>Souboj filozofi\u00ed<\/h2>\n<p>Je to souboj prodejn\u00ed a skute\u010dn\u011b poradensk\u00e9 filozofie.<\/p>\n<p>Stalo se n\u00e1m, \u017ee jsme klientovi \u0159ekli n\u011bjak\u00e9 investi\u010dn\u00ed doporu\u010den\u00ed a on, proto\u017ee m\u011bl dlouholet\u00fd existuj\u00edc\u00ed vztah se sv\u00fdm bank\u00e9\u0159em, tak to se \u0161el zkonzultovat<br \/>\nje\u0161t\u011b s t\u00edm bank\u00e9\u0159em.<\/p>\n<p>Co\u017e je v po\u0159\u00e1dku. Mn\u011b to v\u016fbec nevad\u00ed.<\/p>\n<p>Ale ten bank\u00e9\u0159 to shodil na z\u00e1klad\u011b toho, \u017ee tam nebyl prodej produktu, kter\u00fd by mohl realizovat. A to mi vad\u00ed.<\/p>\n<p>Tak\u017ee si d\u00e1vejte pozor na to, abyste nad jedn\u011bma pen\u011bzma, kde m\u00e1te n\u011bjak\u00e9 poradce, bank\u00e9\u0159e nebo n\u011bkoho, kdo v\u00e1m rad\u00ed, aby nad nimi nebyly 2 r\u016fzn\u00e9 rady, 2 r\u016fzn\u00e9 filozofie, 2 r\u016fzn\u00e9 p\u0159\u00edstupy.<\/p>\n<h2>Dv\u011b hrom\u00e1dky pen\u011bz<\/h2>\n<p>Na\u0161i velc\u00ed klienti, kte\u0159\u00ed maj\u00ed stamiliony korun, maj\u00ed \u010d\u00e1st mand\u00e1tu u n\u00e1s a \u010d\u00e1st maj\u00ed t\u0159eba ve \u0161v\u00fdcarsk\u00e9 priv\u00e1tn\u00ed bance.<\/p>\n<p>Ale ka\u017ed\u00fd ten mand\u00e1t \u0159e\u0161\u00ed poradensky n\u011bkdo jin\u00fd.<\/p>\n<p>Oni sami si vyhodnocuj\u00ed, co jim na tom funguje, co jim na tom nefunguje, co jim vyhovuje v\u00edce, co jim vyhovuje m\u00e9n\u011b.<\/p>\n<p>Tak\u017ee na to jsem cht\u011bl upozornit, proto\u017ee dv\u011b poradenstv\u00ed nad jedn\u00edm bal\u00ed\u010dkem pen\u011bz m\u016f\u017eou p\u0159in\u00e9st jedin\u011b starosti a probl\u00e9my.<\/p>\n<p>Probl\u00e9my toho charakteru, \u017ee vlastn\u011b nebudete v\u011bd\u011bt komu v\u011b\u0159it.<\/p>\n<h2>Jak poznat, \u010demu v\u011b\u0159it<\/h2>\n<p>V dlouhodob\u00e9m poradenstv\u00ed toti\u017e funguje dlouhodob\u00fd p\u0159\u00edstup a jeho v\u00fdsledky nezjist\u00edte za t\u00fdden, ani za m\u011bs\u00edc, ani za rok ani za dva roky.<\/p>\n<p>M\u016f\u017eete o tom p\u0159\u00edstupu p\u0159em\u00fd\u0161let. To je n\u011bco, co m\u016f\u017eete posoudit rychle.<\/p>\n<p>Jestli v\u00e1m vyhovuje zp\u016fsob komunikace.<br \/>\nJestli v\u00e1m vyhovuje zp\u016fsob p\u0159em\u00fd\u0161len\u00ed.<\/p>\n<p>Ale v\u00fdsledky pozn\u00e1te a\u017e za del\u0161\u00ed dobu.<\/p>\n<p>Kdy\u017e do v\u00fdsledk\u016f budete zasahovat, tak vlastn\u011b to nebudou v\u00fdsledky toho skute\u010dn\u00e9ho poradenstv\u00ed.<\/p>\n<p>Opravdov\u00fd poradce by se tomu m\u011bl br\u00e1nit.<\/p>\n<h2>Siln\u00fd n\u00e1zor i otev\u0159enost<\/h2>\n<p>Opravdov\u00ed poradci jako jsme my, kdy\u017e n\u00e1m do na\u0161ich rad n\u011bkdo zasahuje, tak my se zaj\u00edm\u00e1me o to, pro\u010d nesouhlas\u00ed s na\u0161\u00edm doporu\u010den\u00edm a nem\u00e1me probl\u00e9m akceptovat n\u00e1zor, pokud zjist\u00edme, \u017ee je lep\u0161\u00ed ne\u017e ten n\u00e1\u0161.<\/p>\n<p>To se st\u00e1v\u00e1. To se m\u016f\u017ee st\u00e1t.<\/p>\n<p>Na\u0161i klienti jsou velmi \u00fasp\u011b\u0161n\u00ed lid\u00e9 a de facto jsou na\u0161imi konzultanty.<\/p>\n<p>J\u00e1 m\u00e1m investi\u010dn\u00ed t\u00fdm, kter\u00fd je dneska p\u011bti\u010dlenn\u00fd s velk\u00fdmi investi\u010dn\u00edmi zku\u0161enostmi, ale m\u00e1m 100 zaj\u00edmav\u00fdch klient\u016f, kte\u0159\u00ed ka\u017ed\u00fd sv\u00fdm dotazem nebo n\u00e1m\u011btem zlep\u0161uj\u00ed na\u0161e investi\u010dn\u00ed poradenstv\u00ed.<\/p>\n<p>Nebo dokonce p\u0159ijde s n\u011bjak\u00fdm n\u00e1padem, kter\u00fd my kdy\u017e vyhodnot\u00edme do v\u011bt\u0161\u00edho detailu, tak zjist\u00edme, \u017ee bychom mohli aplikovat u v\u0161ech na\u0161ich klient\u016f.<\/p>\n<h2>2 architekti na 1 dom\u011b<\/h2>\n<p>P\u0159edstavte si to tak, \u017ee kdy\u017e budete stav\u011bt bar\u00e1k, \u017ee to d\u00e1te dv\u011bma architekt\u016fm.<\/p>\n<p>Jeden v\u00e1m navrhne d\u016fm s n\u011bjakou st\u0159echou.<br \/>\nDruh\u00fd s \u00fapln\u011b jin\u00fdm typem st\u0159echy.<\/p>\n<p>Jak to vy\u0159e\u0161\u00edte?<\/p>\n<p>No, v kone\u010dn\u00e9m d\u016fsledku je to na v\u00e1s, ale jedno z ide\u00e1ln\u00edch \u0159e\u0161en\u00ed je nechat si jen jednoho architekta. Toho, kter\u00fd v\u00e1m v\u00edce vyhovuje.<\/p>\n<p>Anebo postavit je\u0161t\u011b druh\u00fd bar\u00e1k.<\/p>\n<p>Co\u017e pokud m\u00e1te v\u011bt\u0161\u00ed objem pen\u011bz, tak v\u00edte, \u017ee to je mo\u017en\u00e9.<\/p>\n<p>M\u00e1te dva poradce a m\u016f\u017eete jejich v\u00fdsledky a jejich zp\u016fsob komunikace pr\u016fb\u011b\u017en\u011b vyhodnocovat.<\/p>\n<p>My se toho neboj\u00edme, proto\u017ee na na\u0161ich v\u00fdsledc\u00edch a v\u00fdsledc\u00edch t\u0159eba \u0161v\u00fdcarsk\u00fdch priv\u00e1tn\u00edch bank\u00e9\u0159\u016f nebo dal\u0161\u00edch lid\u00ed, se kter\u00fdmi na\u0161i klienti pracuj\u00ed, vid\u00edme, \u017ee se nem\u00e1me za co styd\u011bt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ka\u017ed\u00e1 strana m\u00e1 za sv\u00fdm n\u00e1zorem n\u011bjakou v\u00edce \u010di m\u00e9n\u011b \u201eskrytou\u201d motivaci.<\/p>\n","protected":false},"author":2,"featured_media":1716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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